Published May 27, 2026
We're excited to welcome Nikolay Andreev to Tryll Engine as our Head of Growth!
Niko brings 10+ years of communications and marketing experience across GameDev, Tech and Venture. For the past several years, he has been focused on helping gamedev companies shape their narrative and tell their story to the industry and community. At White Label PR, he worked across the full spectrum, from major publishers to small independent studios, focusing on how they were perceived by the industry, gamers and investors across the US and EU markets. By building relationships with industry media Game Developer, GamesBeat, IGN Entertainment, and GamesIndustry.Biz, he delivered noteworthy content and made sure those companies were heard in the right places.
He also pursued an MBA at EADA Business School to fully understand what companies need, so his storytelling is always grounded in real business goals.
We asked Nikolay what drew him to Tryll. His answer:
"At the University I studied Modern History, and I've always been passionate about good stories. For me, video games have always been a way to relive different experiences. And this is exactly where AI integration comes to the forefront, creating deeper immersion for players and a wealth of new opportunities for game developers. So I'm excited to join the Tryll Engine team, ready to drive its growth and deliver impact for the entire game development community."
Outside of work, Niko is a gamer with a weakness for AAA story-driven titles and a motor racing enthusiast. He's based in Barcelona and always up for a coffee to talk games and AI in person.
Welcome to the team, Nikolay!